Creating Explainer Videos That Convert

Explainer videos have become one of the most effective tools in a marketer's arsenal. When done right, they can increase conversion rates by 35-50% on landing pages.

Why Explainer Videos Work

In an age of shrinking attention spans, explainer videos deliver your message quickly and memorably:

• 73% of consumers are more likely to purchase after watching a product video
• Videos are shared 1200% more than text and images combined
• Viewers retain 95% of a message when they watch it in a video

The Anatomy of a Great Explainer Video

1. Hook (First 5 Seconds)

You have 5 seconds to grab attention. Start with:

• A compelling question
• A relatable problem
• A surprising statistic
• Visual intrigue

Example: "Losing 30% of customers at checkout? Here's why..."

2. Problem Statement (10-15 Seconds)

Clearly articulate the pain point your audience faces. Make them nod and think, "Yes, that's exactly my problem!"

3. Solution Introduction (15-20 Seconds)

Present your product/service as the answer. Focus on benefits, not features.

4. How It Works (30-40 Seconds)

Show, don't just tell. Use:

• Simple animations
• Screen recordings
• Customer examples
• Step-by-step visuals

5. Social Proof (10-15 Seconds)

Include testimonials, stats, or logos of trusted clients.

6. Call-to-Action (5-10 Seconds)

Make it crystal clear what you want viewers to do next:

• "Start Your Free Trial"
• "Schedule a Demo"
• "Learn More"

Optimal Video Length

Video Type	Ideal Length	Purpose
Homepage	60-90 seconds	Quick overview
Product Feature	2-3 minutes	Detailed explanation
Social Media	15-30 seconds	Awareness
Tutorial	3-5 minutes	Education

Visual Style Matters

Choose a style that aligns with your brand:

Animation Styles:

• 🎨 2D Animation - Versatile, cost-effective
• 🎯 Motion Graphics - Modern, data-focused
• ✍️ Whiteboard - Educational, trustworthy
• 🎭 Character Animation - Engaging, memorable
• 📱 Screen Recording - Technical, SaaS-friendly

Script Writing Tips

Your script is the foundation. Follow this formula:

Problem → Agitate → Solution → How It Works → Benefits → Proof → CTA

Key principles:

• Write for the ear, not the eye
• Use conversational language
• Keep sentences short (10-15 words max)
• Remove jargon
• One idea per sentence

Voiceover Best Practices

• Tone: Match your brand personality
• Pace: 150-160 words per minute
• Gender: Test what resonates with your audience
• Accent: Consider your target market
• Professional: Invest in quality voiceover talent

Music & Sound Design

Don't underestimate audio:

• Music sets emotional tone
• Sound effects enhance key moments
• Background music should be subtle (30-40% volume)
• Ensure voiceover is always clear

Distribution Strategy

Creating a great video is only half the battle:

Website

• Place above the fold on landing pages
• Use video thumbnails, not auto-play
• Add captions for accessibility

Social Media

• LinkedIn: Native uploads get 5x more reach
• Instagram: Square format (1:1) performs best
• YouTube: Optimize title, description, tags
• Facebook: Captions are crucial (85% watch without sound)

Email

• Include "video" in subject line (increases opens by 19%)
• Use animated GIF thumbnail
• Host externally, link in email

Measuring Success

Track these KPIs:

• View Rate: % who clicked play
• Engagement Rate: % who watched 75%+
• Click-Through Rate: % who took action
• Conversion Rate: Ultimate goal
• Share Rate: Viral potential

Common Mistakes to Avoid

❌ Making it too long ❌ Starting with your company history ❌ Using too much jargon ❌ Low production quality ❌ Weak or missing CTA ❌ Not testing with real users

Cost vs. Quality

Budget tiers:

• $500-2,000: Template-based, DIY tools
• $2,000-5,000: Professional freelancer
• $5,000-10,000: Boutique studio
• $10,000+: Full-service agency with custom animation

Tools & Resources

DIY Options:

• Animoto
• Powtoon
• Vyond
• Doodly

Professional Services:

• Partner with a creative agency (like us!)
• Hire experienced freelancers
• Work with specialized video production companies

The ROI of Explainer Videos

When done right, explainer videos deliver:

• 35-50% increase in conversion rates
• 80% increase in email click-through rates
• 157% increase in organic traffic from search
• 4x more likely to be shared than other content

Next Steps

Ready to create your own explainer video?

1. Define your goal - What action do you want viewers to take?
2. Know your audience - What problems do they face?
3. Write your script - Focus on benefits, not features
4. Choose your style - Match your brand personality
5. Produce & test - Get feedback before final launch

Conclusion

Explainer videos aren't just a trend—they're a proven conversion tool. With the right strategy, script, and production quality, your explainer video can become your hardest-working marketing asset.

Need help creating an explainer video that converts? Contact our team to discuss your project.

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Quick Checklist:

✅ Hook in first 5 seconds ✅ Clear problem statement ✅ Focus on benefits ✅ 60-90 seconds long ✅ Professional voiceover ✅ Strong call-to-action ✅ Optimized for each platform

Ready to boost your conversion rates with professional video? Let's create something amazing together.